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Get Writing Help Now!Find a search or display ad and upload a screenshot of it. You might find a search ad by making a search query on a search engine like Google. For display ads, scroll through your favorite sites (for example a news site) and see if you can spot a display ad. If you can’t find any, search for a popular company on Moat.com and use one of the display ads. After that respond to the prompt that follows.
Prompt
Write a paragraph describing how and why you would recommend that marketers A/B test the search or display ad of choice. Your response should include descriptions of:
– Two specific variations of the search or display ad that marketers might A/B test
– Two specific benefits of A/B testing. For more information on A/B Testing read this: https://en.wikipedia.org/wiki/A/B_testing
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